How much YOUR club earns per fan on match day

The University of Liverpool study reveals a huge discrepancy among top teams on matchdays, ranging from Chelsea for £ 1,648 to Burnley for just over £ 300 per fan per season.

GB About: Chelsea Publish: 12/19/2021 Edit: 12/19/2021 Author: Gardener


The University of LiverpoolChelsea is the top earner of match going fans in the Premier League, earning more than £ 1,600 each season in tickets, goods, and food and drink from every fan at Stamford Bridge, according to new analysis for Sportsmail. The University of Liverpool study shows a huge difference in what top teams record on match days, with Arsenal, Liverpool and Spurs making over £ 1,500 per fan each season. Manchester United is making £ 1,488 but notably they are now making just £ 43 more per fan as of match day than they were 10 years ago, while Manchester City is making around £ 1,000 per fan, despite the tremendous growth over the decade, as their commercial activities are with them catching up on their success in the field. While the Premier League clubs have seen spectacular increases in revenue from the transfer agreements, game income remains an important part of their total revenue and they want it to grow. As a result, the biggest clubs are working hard to raise cash from more expensive tickets and additional hospitality. At the same time, fans are complaining about the ticket price, with more than half responding to a poll by the Football Supporters ‘Association last month that the cost of the game is now prohibitive. "Clubs like Arsenal and Spurs, which have stadiums that hold 60,000, are asking fans to see it," Kieran Maguire, football finance expert at the University of Liverpool, told Sportsmail. A comparison of the numbers with 2008-09 shows that match day revenue growth has stalled for some major clubs. In addition to Manchester United, Chelsea have had very little match revenue per fan over the past 10 years due to the lack of major stadium extensions. Increasingly, tactics include creating additional “premium seating” in areas of the stadium that require an upfront membership fee and that provide access to players, coaches or tunnel views while teams prepare to enter the field. In addition, clubs can limit the number of season tickets available to boost sales from game to game, allowing them to charge more for tickets and attracting a larger number of "football tourists" who spend larger sums in the club shop and in fan zones. "Clubs like Manchester United and Liverpool could sell out to non-season ticket holders every week," said Maguire. An analysis of Liverpool fans shows that just over half are from Liverpool or the surrounding area, a third from across the UK and 10 percent each week from overseas. The clubs, which have increased their matchday earnings significantly over the past decade, have made significant investments over the 10-year period. Liverpool's revenue from the game rose 63 percent from £ 974 to £ 1,589 per fan, fueled by the refurbishment of the main stand on Anfield Road in 2016 which added 8,000 new seats and added hospitality. In addition, the Reds opened a new supermarket and fan zone in 2016, which further increased sales. Manchester City remodeled the Etihad's South Stand in 2015, adding a third level, increasing capacity to 55,000 and opening up new opportunities for lucrative hospitality. Match day earnings per fan rose from £ 358 to £ 1,016, a 184 percent increase in 10 years, but the club started from a much lower base than its Big Six rivals. The city has tremendously improved its game in corporate hospitality, pioneering the concept of the Tunnel Club, which opened in 2017 and cost £ 15,000 per person this season. Ticket holders can watch the players in the tunnel and enter the field at the same time as the teams via a "guest tunnel". Interestingly, Tottenham Hotspur nearly doubled their earnings on match days before moving to their new stadium and during a time they were stationed at Wembley for two seasons. Spurs' future matchday revenue is expected to rise following the opening of the Tottenham Hotspur Stadium, which has unrivaled food and beverage facilities and a range of premium seating. Very little investment was made in Old Trafford during this period as the club has often come under fire from fans for a lack of improvements since 2006 and many complained about a leaky roof. The need to make more money playing games is leading clubs like Liverpool, West Ham, Chelsea, Leicester City, Manchester City, Everton and Manchester United to consider building new stadiums or adding more seats. "Clubs want to increase revenue, so it's not worth adding more seats unless you add more boxes and hospitality," says Maguire, who also hosts a successful podcast called The Price of Football. “If the additional seats go to season ticket holders, that won't do financially. The extra capacity could be sold as premium seating, but not if refurbishment lags behind, as premium seating is more likely to be to the side around the center line. "Clubs will only seek capacity increases if there is a significant return on hospitality to do so." Crucially, Liverpool's plans to refurbish the Anfield Road end of their stadium will add 7,606 seats, bringing Anfield's capacity to 61,000. Chelsea had been considering building a new £ 1 billion stadium with a capacity of 60,000, but despite obtaining planning permission in 2017, plans were put on hold after club owner Roman Abramovich was denied a UK visa, now the club is developing new premium seating at Stamford Bridge, within the existing 41,000 capacity structure. The current price of £ 1,250 in the upper tier of the West Stand will rise to £ 3,900 per seat for a first tier ticket on and around the center line next season. This area of ​​the stadium has been renamed Westview, with new bars, dining options and TV screens, but for fans who want to keep their cushioned seats for the next season, it comes at a price. Spurs' new stadium is expected to raise around £ 800,000 per game. It offers premium packages for 8,000 seats in the stadium with 62,062 spectators, ranging from £ 2,500 to £ 15,000 plus additional fees. The North London club has taken Premier League hospitality to a new level. Manchester City has plans to redesign the Etihad's north stand to add an additional 6,000 seating and hospitality, and increase the total capacity to 60,000, but the club suspended the refurbishment during the coronavirus pandemic. One possible configuration of the Etihad is to create a "blue wall" of city fans behind a gate, using rail seating in accordance with the new guidelines of the Sports Ground Safety Authority, with premium seating along the second tiers on the east and west West stand, similar to Chelsea. Meanwhile, Leicester City has filed a £ 60 million building application for the King Power Stadium expansion - meaning that if approved, they could become the 10th largest club in the Premier League. The motion includes a proposal to add 8,000 seats to the east stand, increasing the stadium's capacity to 40,000. The new 6,000-seat arena called "The Avenue" will include a fan zone, a flagship fan store, a multi-storey car park and improved public food and drink options for fans. All of this increases game day revenue dramatically. And Everton has started work on its new £ 500million and 52,888-person stadium on the Bramley-Moore docks in Liverpool. West Ham has received planning permission to increase the London stadium's capacity to 62,500. After the all-clear for the club, 2,500 additional seats will be added, with the former Olympic Stadium above the Emirates Stadium and the Tottenham Hotspur Stadium being the largest club stadium in the capital. "The application to increase matchday capacity will give even more fans the opportunity to see our exciting team in action in person," said Karren Brady, West Ham vice chairman. In fact, West Ham differs from other London clubs and major rivals in the Premier League in that almost all of their tickets are sold to a loyal, local fan base, 55,000 of whom have season tickets. However, the club incurs costs in terms of income, as fewer “tourist” fans meet the income.


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